Insights

Practical writing on data, not vague theory.

Omevia Intelligence publishes straightforward, UK-SME-focused articles on dashboards, KPIs, and analytics, written to be genuinely useful, not to fill a content calendar.

Marketing Analytics · Featured

CAC, LTV and ROAS explained for agency owners, with the formulas

CAC, LTV, and ROAS each tell a different part of the story, and each one alone can be misleading. The formulas, the trap in each, and the ratio that actually tells you if a client relationship is healthy.

7 min read

Business Intelligence

How much does a business dashboard actually cost to run? The hidden factors

Licensing is the smallest and most visible cost. Data source complexity, ongoing maintenance, and the time nobody puts in the budget are what actually determine what a dashboard costs a year in.

6 min read

Business Intelligence

Power BI vs Tableau vs Looker Studio for UK SMEs: an honest comparison

There's no universal winner between Power BI, Tableau, and Looker Studio: the right tool depends on your existing systems, your team's technical comfort, and your budget. Here's how we actually decide for clients.

7 min read

E-commerce

The 5 KPIs every UK e-commerce brand should track weekly (and how to automate them)

Revenue and margin, CAC by channel, repeat rate, AOV, and fulfilment accuracy: the five numbers that give an honest weekly read on an e-commerce business, and how to stop pulling them together by hand.

7 min read